Cynthia Ruff Ruff Details Blog

hi, i'm cynthia

I dreamt of being a journalist growing up, but life (and a love of numbers) put me on the path of startup finance after college. While working a full-time job, I launched my first blog in 2014 called Darling Down South.

Over the course of a decade, I've had the privilege to work with some of the biggest national brands, create stories with amazing creators, launch two separate e-commerce sites, launch (and scale back) a startup, and explore all the details of creative life that I was initially drawn to.

Now, I'm happy to take all that I've learned on my creator journey and share those refined details here with you, on my newly launched Ruff Details.

I hope you find some clever details to inspire your home and life here.

Sometimes, I get sucked into the details.

When I have a new interest, I go deep down in the rabbit hole. I immerse myself with every facet of that subject and won't stop talking about it.

I love sharing those fascinations with you, but most of the time I'll spare you the nitty gritty details and highlight the clever ones that will help you make better choices for your home and family life.

My curious nature drives me to uncover the details that really make rooms shine, dishes explode with flavor upon every bite, improve family decisions (why do babies have to grow out of the cute stuff so fast?!), and overall find more joy in the details around us.

I'm here to sift through the details so you can enjoy more time doing the things you love.

Bedroom with decor and furniture | Ruff Details Images

get in touch

I love reader emails. I actually have a folder dedicated to all the emails my readers have sent me over the past decade. Whatever your thoughts, please send them my way! I will do my best to respond when I have a spare moment to do so.

contact me →

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Cynthia sitting on a chair | Ruff Details ImagesTable shot with some flowers | Ruff Details ImagesCynthia posing in front of a mirror with text on top | Ruff Details ImagesOrange sofa in a decorated room | Ruff Details ImagesPlace set at a table with a menu card and a glass of white wine | Ruff Details ImagesBlue Flower illustration | Ruff Details Images